Text reads "Get Weird at Night" with a logo above it against a black background.
Black and white image of stylized text "GET WEIRD AT NIGHT" with a small abstract symbol above it.

On running, wanted to launch their glow in the dark Monster shoes.

If we’re honest with ourselves - the shoes are… unique. Embracing the ‘uniqueness’ style of the shoes, we chose the slogan 'Get Weird at Night' to convey the spirit of being unique, one of a kind, and unafraid to stand out.

Person wearing reflective athletic clothing and sneakers in a dark environment.

For the launch, we partnered with TLV 10K Night Run

As part of the sponsorship, we provided free shoes to influencers, offered glow-in-the-dark tattoos for runners, installed a photo-op art installation, and placed strategically located billboards across Tel Aviv. This multi-faceted approach not only showcased the new shoes but also engaged with the running community in a memorable and impactful way.

Billboard in urban setting displaying a sneaker advertisement with the phrase 'Get Weird At Night.'
Black athletic shoe with prominent midsole design, worn by a person in patterned leggings, placed on a dark road with a white line.
Person wearing a reflective jacket in a dark setting, with a focus on illuminated patterns on the fabric.
Glass cube with floating cloud and glowing logo, text 'On It!' and 'TLV 10K Night Run' inside.

The Installation