Text saying "Hummus Republic Fresh Habits" in bold, capital letters.

Hummus Republic had a problem: The costumer thinks we are a mom&pop’s shop. That’s a problem we like to solve.

Our insight: Hummus is a product that fits into many different lifestyles. Who don’t like Hummus?So we created 7 different personas that can enjoy Hummus Republic

A person wearing white sunglasses and a stylish plaid jacket is sitting at a table with a colorful salad dish, small bowls of condiments, a glass of pink beverage, and a bottle of olive oil on a blue tablecloth. The background is pink.

The Gastronaot

Gym Junkie

Man smiling while holding and eating a large sandwich with lettuce, purple cabbage, and various fillings. A table in front contains a plate with salad, two jalapenos, a drink with ice, and a cut red cabbage.

Woman squeezing lemon over salad bowl with vegetables and toppings, pink drink on the side, on wooden table.

Mindful Eater

Picky Eater

Man eating a wrap and drinking iced beverage, with waffle fries on the table.

Woman pouring sauce over falafel, seated at a table with a platter of falafel, a bowl of salad, kale, and a pitcher and glass of orange juice.

Calorie Counter

Man enjoying a meal at a table with a salad bowl, cut cabbage, small plant, and a drink with two orange salt and pepper shakers.

Plant-Based

Person holding a burger while talking on a phone. The table has a drink, crinkle-cut fries, sauces, and falafel pieces.

Fast Foodie

And we presented this all new strategy with a video featuring the new slogan (and logo):

Person holding a wrap with vegetables and hummus, text reads 'Hummus Republic' and 'Fresh Habits for the Gym Junkie'. Green border and fitness-themed imagery.

Every bit of the old Hummus Republic as been updated

Laptop screen displaying the Hummus Republic website, showcasing a person drizzling sauce over a falafel. The site features navigation links for menu, locations, and franchise info, with a prominent "Order Now" button. Text reads "Join the Fresh Habits Movement."

Green food container with label depicting a person eating hummus, surrounded by a drink and salad. Text reads 'Hummus Republic' and 'Fresh Habits.'